Many business owners are missing the marketing curve associated text marketing with today's mobile culture using push notifications. That's right, too many business owners are focused on social media marketing campaigns. While social media marketing is still a great resource, push notifications have better delivery and a right to your customers mobile. This is text marketing one of the best tool in marketing when you have your own mobile app. A major component of mobile marketing that continues to be misunderstood is Push Notification marketing. It is text marketing a proven fact that 99% of all Push Notifications are opened. And Push Notifications are sent to the smart phones of millions of people daily.
People are constantly looking at their phones, not text marketing every single business update via a company's social media account. Mobile marketing offers a personal sense of catering to a customer's wants and needs, where a social media update can come across as a blanket message that really isn't tailored for each recipient. In the United States alone that's text marketing 9 out of 10 people that carry a mobile device according to research done by MobiThinking. The outreach a Push Notification marketing campaign has in relation to return on investment (ROI) capability is really amazing. The comparison, investment wise, is outstanding. Most Push text marketing Notification marketing campaigns are free when you have your own mobile app.
Think about what it costs to send a direct mail piece text marketing or place a print add. And, in addition to the cost, the reach isn't immediate, only has about a 30% response rate, and the printing harms the environment. Mobile marketing campaigns are easier to manager, more affordable to conduct and they save the environment. While this effort continues to be text marketing a missed opportunity for several businesses, more pro-tech startup companies are starting to realize its value. A big difference between your using push notifications through your text marketing own app and text messaging is also in the legal department.